Our Mission, Vision & Values
Chief Fire Officer Dave Russel discusses what the Mission, Vision and Values means for the Service and everyone that works here.
Our Mission is...
Protecting communities, working together, saving lives.
Our Vision is...
A modern, flexible, resilient fire and rescue service.
Our Values are...
- Respect: Supporting, involving and listening to others, showing dignity, consideration and empathy
- Excellence: Striving to develop, to ensure our contributions make our fire and rescue service the best it can be
- Honesty: Committed to creating and maintaining an open and truthful environment, which is fair and consistent
- Inclusive: Removing barriers to participation to promote a truly representative service, using diversity to benefit us all
- Professionalism in our role: Demonstrating a positive attitude and commitment, to deliver a high-quality service and take pride in our role
Core Code of Ethics
Since its publication in 2021, we have been working hard to embed the Core Code of Ethics, aligning it to our values. We believe the Core Code will help us serve our communities and make GMFRS a better place to work. It will help everyone to display and promote good behaviours and to challenge conduct that is inconsistent with the Code’s principles.
The Core Code sets out five ethical principles, which provide a basis for promoting good behaviour and challenging inappropriate behaviour. Each of our ethical principles is described by a statement and examples to set out what we must each do to ensure we are acting in line with our Core Code.
- Putting our communities first
We put the interests of the public, the community, and service users first. - Integrity
We act with integrity including being open, honest, and consistent in everything that we do. - Dignity and respect
We treat people with dignity and respect, making decisions objectively based on evidence, without discrimination or bias. - Leadership
We are all positive role models, always demonstrating flexible and resilient leadership. We are all accountable for everything we do and challenge all behaviour that falls short of the highest standards. - Equality, diversity, and inclusion (EDI)
We continually recognise and promote the value of EDI, both within the FRS and the wider communities in which we serve. We stand against all forms of discrimination, create equal opportunities, promote equality, foster good relations, and celebrate difference.
Core Code of Ethics for Fire and Rescue Services (England) - Local Government Association
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