Memorial hearse transcript

The folk song ‘Down to the Valley to Pray’ plays and the screen is darkly lit.

The back of a hearse is shown with a floral display in it reading ‘ I didn’t get round to it’. The camera pulls above the hearse to show it in a residential street.

A park bench is shown in the rain. The camera zooms into the plaque on the bench which reads:

In Memory of Audrey Jones.
"They were too difficult to put up."
The screen then cuts to a large graveyard and zooms in on the top of one gravestone and gradually moves down the gravestone so the viewer can read the inscription:

In Loving Memory of Claire Lacey
Aged 30 years
“My husband should have done it.“
Paul Lacey
Aged 34 years
“My landlord should have done it.“
Tom Lacey
Three months

The screen then cuts to a fitted smoke alarm on a celing and the caption appears on screen: Excuses kill. Get a smoke alarm. From under £5.  Fire Kills.

The final shot of the advert shows the house on the residential street completely burnt out from a serious fire.

 

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