Bonfire night
Fireworks campaign 2007In October 2007, Greater Manchester Fire and Rescue Service launched its latest hard-hitting campaign in a bid to drive down firework related accidents during the 2007 Bonfire period.
During 2005 and 2006 the fire service dealt with 45 people who had been injured in a bonfire related incident and 29 who had been injured by fireworks.
The 2007 campaign targeted young teenagers, the most “at risk” group from firework injuries.
The campaign consisted of a radio advert vividly describing what it is like to be hit by a firework and billboard posters showing a young boy who has been badly disfigured after misusing fireworks.
Listen to the radio advert (MP3 File size 275 KB)
Read a transcript of the advert
Assistant County Fire Officer for Fire Safety Steve Beckley said “These adverts will definitely make people think. Our statistics show that you are far safer at a properly organised fireworks display than lighting them yourself at your own bonfire party or playing with them in the street. The image on the poster shows the reality of what we come across every year, the horrible scars these fireworks can leave on a person’s life if they are not used sensibly.”
As part of the campaign, we also ran a competition on the website for Greater Manchester residents aged 18 or UNDER to win an Ipod Video by answering a fireworks-related question and we compiled a list of organised firework and bonfire displays across Greater Manchester.