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In June 2007, a new campaign was launched to bring to the public's attention the dangers of being careless with cigarettes in the home.

Between April 1^st 2006 and March 31^st 2007, 19 people died as result of accidental fires in their home showing that accidental fires are still tragically taking lives. Nearly half the incidents in which people died were caused by carelessly discarded smoking materials, also a further 132 people were injured in other fires with the same cause.

Campaign poster

Don't gamble with your life - put it out, right out'
In an attempt to reduce this, a three week campaign launched targeting smokers. A series of large scale posters featured on billboards across the county. The posters depict a fruit machine and carry the stark message 'Don't gamble with your life - put it out, right out'. The posters were also supported by a radio advert which ran on a number of local stations.

Listen to the radio advert (MP3 File size 1,589 KB)

Read the transcript of the radio advert

The campaign also highlighted Greater Manchester Fire and Rescue Service's commitment to carrying out free home safety checks and fitting free smoke alarms. Book a home fire risk assessment now.

Last update: 13/06/2011 09:13:54